As you’re going down your Ladakh road

you’ll get a lot of encouragement from your friendly local bros. As in “Bro! Time is money, but life is precious!”

But these are no popped-collar, cowrie-shell, Dave Matthews bros. Here we are talking about the Border Roads Organization, who has kindly taken it upon themselves to post cute rhyming driving tips:

as well as shameless self-promotion:

and, well, the occasional head-scratcher: