Microsoft just launched an ad implying you should stop using their phones.
DTAC (a Thai phone service provider) apparently launched one too.
My first instinct is that these ads will fail horribly, because they’re all about how much their products hurt your lives and that you should use them less. Haha!
My second instinct is that this sort of doublespeak will sink deep into our consciousnesses, generating a burst of good feelings whenever we think about DTAC or Microsoft without actually making us use phones less. Hey, it works for food companies. Eep!
No, seriously. This is sinister. “It’s time for a phone to save us from our phones”? To quote the MS commercial, “really?” To quote Goebbels: “If you tell a lie big enough and keep repeating it, people will eventually come to believe it”.
There is nothing about their phone that will save you from your phone. It is exactly the same as selling you a carton of factory-farmed eggs with pictures of free-roaming happy chickens on it. Gragh! Cheeses me off. Well, here’s hoping my first instinct is correct, and we’ll be able to have a laugh about how silly these commercials were.
(incidentally, remember The New Busy? Microsoft ad folks: critical miss times two.)
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