I was just thinking about the guy who convinced us that the filmy feeling on your teeth was Bad and you should brush them to always feel minty fresh and never filmy. (Source: some Gladwellian pop-psychey book, epistemic status: probably false but it’s a useful story and “toothpaste creator” would make a nice concept handle (see #9))

The phrase “tech addiction” is real tempting b/c it uses something we know how to talk about (addiction). (well ok we’re bad at talking about addiction too but we at least know a way to talk about it.) Talk instead about “building tech muscle” and we’d look at the same behavior a different way. Candy Crush builds tech muscle.

Probably something for a designer in this, or like a rhetoritician, or really a politician. (see also: “tough on crime” etc)